Cookie Policy

Last Updated: June 02, 2021

Leads to Fans (“we, “us”, “our”, or “Leads to Fans”) provides digital marketing, advertising, and consulting services for its customers (the “Services”). This Cookie Policy (“Cookie Policy”) explains what Cookies and similar technologies are and how we and certain third parties use them (i) on our corporate website at http://leadstofans.com or any Leads to Fans-owned website (collectively the “Website”); and (ii) through our Services. You should read this Cookie Policy so you can understand what types of Cookies and similar technologies we use, or the information we collect using them and how that information is used.

Cookies and similar technologies do not typically contain any information that personally identifies you, but personal information that we store about you may be linked to the information stored in and obtained from them. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.

If you do not accept the use of Cookies and similar technologies, please disable them by following the instructions in this policy below or by changing your browser settings so that they cannot be placed on your computer or device when you browse our Website.

We may change this policy from time to time. If we make any material changes to the way we handle your personal data as part of our use of cookies and similar technologies, we will let you know by posting an updated version of this policy on our Website.

What are Cookies and Similar Technologies?

When you visit or access our Website, we use (and authorize third parties to use) cookies, pixel tags, web beacons, HTML5 local storage, and mobile device IDs (the “Tracking Technologies”).

Cookies. Cookies are small text files, stored on your browser, that uniquely identify your browser or device. Cookies improve your user experience by, for example, enabling our Website to recognize you when you revisit, remember your preferences, and provide you with the ability to use customized features. Cookies are also used to make websites work in an efficient way and to ensure adverts you see online are relevant to you and your interests. You can find more information about Cookies at www.allaboutcookies.org.
Pixels. Pixels are small portions of code we place on your device. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our Website and Services and personalize your experience.
Web beacons. Web beacons are invisible picture files that we use as part of our Website and Services. We use web beacons to see how you interact with our Website and Services and to understand how often you view certain content so that we can make our Website more efficient and easier to use. Our Services may also carry web beacons placed by third-party advertisers.
Mobile device IDs. Mobile device IDs are a unique identifier which can be used to identify a mobile device. We use these to run analytics and ensure our Website and Services are useful to you. Our advertising partners use these to show you ads that are useful to you and also to make sure they don’t show the same ad to you twice.
Local storage. We also use local storage to store data on your device such as the last time you visited our Website, or to welcome you to our Website.
HTML5 local storage. We occasionally store information locally on your device using HTML5. This allows information to be stored in your browser after the browser has been closed and reopened. We only use HTML5 to store non-sensitive information, such as the previous page you viewed, the name of the current page you are viewing, and some of your preferences. We use HTML5 local storage to collect personal data from you. You can choose whether the data in HTML5 local storage should be kept beyond your current browser session or deleted. Depending on your browser, you can remove local storage, including HTML5, when clearing your cache and cookies.

In addition to the cookies we use on our Website, we also use Tracking Technologies in some emails and push notifications which enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, Cookies will be set on your device and will also be set if you click on any link within the email.

Tracking Technologies can remain on your device for different periods of time. Some Tracking Technologies exist only while your browser is open. These are deleted automatically once you close your browser. Other Tracking Technologies are “permanent”, meaning that they survive after your browser is closed. They can be used by us to recognize your device when you open your browser and browse the internet again.

How We Use Cookies and Tracking Technologies

We use Cookies and Tracking Technologies in a range of ways to improve your experience on our Website, including:

Keeping you signed in;
Understanding how you use our Website;
Showing you products and services that are relevant to you;
Working with partners to personalize content and ads;
Provide social media features and to analyze our traffic;
Share information about your use with our social media, advertising and analytics partners;
Analyze how our Website is being used, measure the number of visitors, and display advertising.

Types of Cookies and Tracking Technologies We Use

We use first-party and third-party Tracking Technologies. First-party Tracking Technologies are set directly by us whereas third-party Tracking Technologies are set by a third party (such as analytics providers, our advertisers, and business partners).

We use both session and persistent Tracking Technologies that perform the following functions:

Essential Tracking Technologies, which are essential to the functioning of our Website and Services, to provide a service requested by you or to comply with the law (e.g., the security requirements of data protection law). We do not need to obtain your consent in order to use these Tracking Technologies, and these Tracking Technologies cannot be turned off as we cannot provide services without them. We only use these Cookies to provide you with those services.
Functionality Tracking Technologies, which allow us to remember choices you make when you use the Website, such as remembering your language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.
Performance Tracking Technologies, which enable us to collect information about your online activity (e.g., the duration of your use of the Website), including behavioral data and content engagement. They are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test pages, features, or new functionality on the Website.
Advertising/Targeting Tracking Technologies, which we use to deliver a more personalized service, enable us to execute advertising campaigns, and show you ads that are relevant to you as well as measuring the effectiveness of advertising campaigns. They are usually placed by our advertisers (e.g., advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites, or use their app. A guide to behavioral advertising and online privacy has been produced by the internet advertising industry, which can be found at: http://www.youronlinechoices.eu
Social Media Tracking Technologies, which are used through our Website’s social media features. These features are either hosted by a third party or hosted directly on our Website (in which case you can manage them as explained below) and enable us or the social network to obtain information about how you interact with our Website or the social network. In addition, where we have a presence on social media platforms, those platforms will set Tracking Technologies on your device when you visit our pages on their platforms so that we can obtain statistical information about how you interact with our social media presence. The cookie policy of the social media platform should explain how you can manage the Tracking Technologies that they set, and you may also be able to manage these Tracking Technologies through using your browser settings, as explained below.

In addition to the Cookies we use on our Website, we also use pixel tags. For example, some emails and push notifications enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will also be set on your computer or mobile device and will also be set if you click on any link within the email.

This information regarding your interaction is collected in an anonymous format using what is called a pixel tag, which is industry-standard technology. None of your personal data will be collected or used during this process. We simply discover the preferences and choices of our customers, so that we can make decisions about where and how to let people know about us.

While the pixel tags we use may change from time to time as we improve and update our services, they generally fall into the below categories of use:

Advertising: Facebook, Google, Bing, LinkedIn, Twitter
Customer Interaction: Google Analytics
Website Analytics: Google Analytics

Your Choices Regarding Cookies

If you prefer to avoid the use of Tracking Technologies on our Website, except for essential Tracking Technologies, which are necessary for the Website to operate, you may select your preferences in relation to the optional Tracking Technologies when you visit our Website. To disable the use of any Cookies that might already be on your browser, except essential Tracking Technologies, please refer to your browser settings.

If you do not accept all of our Cookies, you may experience some inconveniences in your use of the Website, and some features may not function properly.

Most browsers allow you to change your settings so that you can:

See what Tracking Technologies are used on your device and delete all non-essential Tracking Technologies on a collective basis;
Block third-party Tracking Technologies;
Block Tracking Technologies from particular websites;
Block all Tracking Technologies from being set;
Delete all Tracking Technologies when you close your browser (although deleting cookies means that any preference settings you have made on our Website may be lost).

For more information on how to manage your browser settings, please see below:

If you have disabled one or more Tracking Technologies, we will still use information collected from Tracking Technologies prior to your disabled preferences being set; however, we will stop using the disabled Tracking Technologies to collect any further information.

For any other web browser, please visit your web browser’s official web pages.

More Information About Cookies

You can learn more about Cookies at the following third-party websites:

Network Advertising Initiative: http://www.networkadvertising.org/

How to Opt Out of Online Ads

You have the option to opt out of seeing targeted online ads from participating companies by visiting https://optout.networkadvertising.org /. Please note that this list will contain more networks than those used on our Website and Services. Alternatively, you can opt out of certain advertising Tracking Technologies through the settings in your browser (see above) or on your mobile device. Please note that neither of these options mean that you will see less advertising when you use our Website or Services; the only effect is that the advertising will be less relevant to you.

To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources:

Contact Us

If you have questions, comments, or concerns about this Cookie Policy, please email us at privacy@leadstofans.com.