Privacy Notice for California Residents

Effective Date: June 02, 2021

This Privacy Notice for California Residents supplements the information contained in Leads to Fans’ Privacy Policy, which is located at http://leadstofans.com/privacy-policy/ and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this Notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this Notice.

Collection and Sharing of Personal Information

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information“).

Personal information does not include:

Publicly available information from government records;
Deidentified or aggregated consumer information.

The table below sets out the categories of personal information that we have collected and shared, and the categories of third parties with whom we shared that information, within the last twelve (12) months:

Category	Types of Information Collected	Shared With
Identifiers.	Name, address, cookie IDs, Internet Protocol (IP) address, email address, account name.	Cloud storage providers, analytics providers, payment processors, advertising partners and affiliates.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	Name, address, telephone number (some personal information included in this category may overlap with other categories).	Cloud storage providers, payment processors and affiliates.
Commercial information.	Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Cloud storage providers, analytics providers, advertising partners, customers and affiliates.
Internet or other similar network activity.	Browsing history, search history, information on a person’s interaction with a website, application, or advertisement (e.g., impressions, clicks, date and time of visit) and other technical information (e.g., device type, browser type, operating system, Internet service provider).	Cloud storage providers, analytics providers, advertising partners, customers and affiliates.
Geolocation data (Non-precise location data only).	City-level location derived from your IP address.	Cloud storage providers, analytics providers, advertising partners and affiliates.
Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	Not shared.

Our Website and Services obtain the categories of personal information listed above from the following sources:

Directly from you. For example, if you contact us, request our Services, or otherwise provide it to us, and in each instance only to the extent you provide us with your personal information.
Indirectly from you. For example, from observing your interactions on our Website.
From our customers. For example, through information we collect in the course of providing Services to our customers.
From advertising partners. For example, publishers, ad exchanges, ad networks and other ad technology companies may provide us with information.
From our affiliates.

Use of Personal Information

We use and disclose personal information to:

Provide, build and improve the Services, including to provide customer users with access to the Services and provide support;
Build segment profiles for our customer’s marketing and advertising purposes, where the segment profiles are built exclusively for the specific customer who provided your IP address, cookie ID, and/or hashed email address to allow Leads to Fans to show interest based ads to you on behalf of the customer, and are not used to provide services to other customers;
Serve interest-based advertising on an individual’s desktop, mobile, and/or Connected Television device;
Engage in analytics and research;
Comply with law, prevent fraud, enforce our agreements, exercise or defend legal claims and to protect our rights or the rights of third parties;
Provide reporting, attribution and frequency capping for our customers’ advertising campaigns;
Communicate with our customers, including providing information about current or future marketing opportunities, updates about our company or our Services, release updates, webinars, and events we are hosting;
In connection with a corporate sale, merger, acquisition, or other business transaction or transfer of all or part of our assets;
As described to you when collecting your personal information or as otherwise permitted by the CCPA.

Your Rights and Choices

Subject to certain exceptions, the CCPA provides “consumers” (California residents) with specific rights regarding their personal information. This section describes CCPA rights that may be available to you and explains how to exercise those rights.

Right to Know

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Your Rights), we will disclose to you:

The categories of personal information we collected about you;
The categories of sources for the personal information we collected about you;
Our business or commercial purpose for collecting that personal information;
The categories of third parties with whom we share that personal information;
The specific pieces of personal information we collected about you;
The categories of personal information that we disclosed for business purposes.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained. Once we receive and confirm your verifiable consumer request (see Exercising Your Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

Exercising Your Rights

To exercise your rights described above, please submit a verifiable consumer request by emailing us at the following email address: privacy@leadstofans.com or by otherwise using the contact information below. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We may ask such a third party to provide signed permission from you to make the request on your behalf, and may need to verify their identity. You may only make a verifiable consumer request to know twice within a 12-month period.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we may need to collect additional information to verify your identity, such as your IP address or government issued ID. Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We will not discriminate against you for exercising any of your CCPA rights.

Changes to Our Privacy Notice

We reserve the right to amend this Privacy Notice. When we make changes to this Privacy Notice, we will post the updated Privacy Notice on the Website, update the Privacy Notice’s effective date and take any other steps as required by applicable law.

Contact Us

If you have questions, comments, or concerns about this Privacy Notice, please email us at privacy@leadstofans.com.